Interactive Marketing for Powerful Road Safety Campaign

At Kingfisher Press, we work closely with creative agencies and organisations across the UK to turn ambitious ideas into impactful wide format print.

Towards the end of last year, we partnered with Mobius Agency in Chelmsford to produce 50 bespoke printed plywood circles for Essex Highways’ Safer Essex Roads – Vision Zero campaign.

Each circle measured 407mm in diameter and was printed and finished in-house using our Jetrix wide format flatbed printer.

Watch the powerful video here about what these discs represented in the campaign and how they played a role in Road Safety Week 2025.

Wideformat Printing in Suffolk

Flatbed technology allows us to print directly onto rigid materials such as plywood, aluminium composite, acrylic, Foamex, and more — up to 3m x 2m in size — opening up huge creative possibilities beyond traditional print. In this case, the natural plywood surface combined with vibrant, precise print created a tactile, highly visible installation designed to capture attention in a public environment.

Wide format print plays a powerful role in experiential and awareness-led campaigns. Physical, interactive elements invite engagement in a way that purely digital media cannot — helping brands and organisations create memorable, meaningful connections with their audience.

From short-run campaign pieces to durable outdoor installations, we regularly produce a wide range of specialist wide format solutions, including:

• Direct-to-substrate rigid media printing
• Interactive campaign elements
• Exhibition and display graphics
• Outdoor signage and durable boards
• Magnetic systems, removable vinyls, and bespoke creative formats

Our team works with agencies, designers, and marketing teams to advise on materials, finishes, durability, and production methods — ensuring the final result delivers both creatively and practically.

If you have a concept that pushes beyond standard print, we’d be happy to help you explore what’s possible with wide format.

Explore some of our recent projects:
https://www.kingfisher-press.com/blog/banners-outdoor-indoor/
https://www.kingfisher-press.com/blog/wideformat-coin-drop-interactive-puzzle/
https://www.kingfisher-press.com/blog/removable-vinyl-signage-solutions/

If you have a campaign you would like to bring to life please do get in touch!