Turn Heads (and Noses!) with Aromatic, Fragranced, and Scented Print Marketing

Remember the simple joy of Scratch & Sniff?!

While tidying up, I recently stumbled upon an old brown envelope hiding in the back of a filing cabinet. Inside, I found several Scented Print Swatch books.

They must be at least ten years old (they are in fact 14!), but I couldn’t resist trying them—and yes, they still smell fantastic!

Some of the aromas have faded a little, but the Lily and Cinnamon samples smell like they were made yesterday. What an incredible testament to the durability and quality of a printed coating. Back in the day, we called it ‘scratch and sniff,’ but these samples don’t even need a scratch—they just smell delicious!

The Power of the Fifth Sense in Marketing

Why limit your brand to just sight and touch? Aromatic print engages the fifth sense, creating an immersive and memorable experience for your audience.

For designers and marketers, this is a powerful, yet underused, tool to create a lasting connection.

Our printing presses are equipped with an integral coating unit, giving us the ability to apply a wide range of in-line varnishes and seals, including:

• Aqueous Seals: An environmentally friendly option for protection.
• Drip-Off Coatings: An economical alternative to Spot UV for stunning visual textures.
• Scented Varnishes: The real game-changer for engagement.

These scented varnishes are available in a huge range of aromas, from Coffee to Chocolate, fresh fruits and flowers, and even scents like Wood or Mulled Wine.

Endless Possibilities for Brands

The marketing possibilities of this technique are limitless. Fragrenced and scented print offers a unique way for your brand to stand out from the digital noise:

• Retail: Christmas cards with a hint of mulled wine.
• Food & Drink: Restaurant menus with the aroma of fresh coffee or warm spices.
• Gardening: Seed packets and envelopes with a subtle hint of fresh flowers.
• Experiential: Promotional flyers or direct mail with a signature brand scent.
• Seasonal: Chocolate-scented Easter cards or themed event invitations.

Adding a bespoke fragrance is the ultimate way to add something truly special into your printed prohects and brand portfolio.

Experience the Scent

Are you a designer looking for a new tactile dimension for your client work, or a company seeking an unforgettable direct mail campaign?

We have a limited range of scented swatches available. Please contact the Kingfisher Press team today if you would like a test sniff to experience the lasting quality of aromatic print for yourself!

If you’d like to find out more please do give us a call on 01284 748210 or email us at info@kingfisher-press.com