We recently worked with a local car dealership Carrs MINI on a personalised mailer promoting their range of cars using a targeted mailing campaign.

The mailer was printed on a 300gsm satin stock and soft touch laminated which gives a fabulous smooth effect.

The card was personalised using variable data print on the digital press, which allows each card to be printed with the recipients name and address ready to pop straight in the post.

Variable data print, which harnesses the power of your database, is a great way of hitting your targeted audience. Not only can you personalise names and addresses but relevant text and images, as long as they are present in your spreadsheet you can add them to your mailer!

We all receive personalised mailings from major supermarkets and retailers with details or our points earned or special deals attractive to our household and spending patterns. This is all produced using variable data print.

Digital print allows you to mix print and data efficiently and effectively giving your promotional mailer campaigns a greater chance of success.

Want to find out more about personalised print? Contact us now.