Use Carbon Balanced Paper
Your print can help to preserve high conservation land and endangered species.
All you have to do is choose a carbon balanced paper, it’s a very simple way to reduce your carbon emissions and support critical projects throughout the world. Since 2013 2,000 organisations in the UK have now used Carbon Balanced Paper, preserving 13,000 acres of ecologically endangered land with the World Land Trust.
Congratulations to Print Monthly who has joined the Carbon Balanced Paper scheme. Print Monthly estimate they will help preserve more than 20,000sq m of land through offsetting 29,000kg CO2e.
Wow – imagine if every magazine did that?
So why would you not Carbon Balance your print?
- Most of the time there is little or no cost involved to the end user
- It supports and promotes green and Corporate Social Responsibility policies, carbon management programmes and sustainability.
- It adds value to your offering to your clients and yet often costs you nothing
- You receive a certificate at the end of the year showing the Carbon Saved and Land Preserved – great for PR and Marketing
- Just tell us you want your project carbon balanced – we will do the rest
- You help the World Land Trust preserve endangered habitats and endangered species.
Carbon Balancing – what is it?
Carbon offsetting (balancing) is a process whereby an individual or company takes action to prevent the release of emissions elsewhere, or secures the absorption of atmospheric carbon dioxide, of an amount that matches or exceeds their own unavoidable emissions.
Source WLT Website 2013.
Carbon balanced paper is where the carbon impact of a paper product has been estimated and balanced. In using a balanced paper you will be helping the World Land Trust preserve endangered rainforests and habitats.
What are the benefits?
Your client can have a certificate at the end of the year that states they have saved XX kgs of carbon and helped the World Land Trust preserve XX square metres of endangered rainforest.
Client retention – We know from experience clients love this, and they’ll come back next year and the next and the next. What a fabulous way to keep your clients with you.
You can provide a certificate to your client which can be used for PR and Marketing, blogging, tweeting and websites. It’s a fabulous way to promote and support green and CSR policies and in most cases it costs you and your client virtually nothing!
Kingfisher Press will register the job for you, provide a logo for you to use if you wish, and provide the facts and figures for your PR along with a certificate at the end of year.
So what do you need to do?
The answer is very little. Just ask about carbon balanced paper when you place a job to print.
You can Carbon Balance any paper, the key partners involved with the scheme are Denmaur, Antalis or Fedrigoni. All you have to do is ask when you place your print. Its easy and often doesn’t cost a penny.
It’s a very simple way for you to add real value to your print projects and help clients reduce the carbon impacts of their marketing communications.
All you have to do is inform your clients of the benefits. There’s a wealth of information available on line. You can visit the Carbon Balanced Paper company website or visit the World Land Trust to find out more about what they do.
Kingfisher Press Ltd
Kingfisher Press Ltd is also one of only 10 Carbon Balanced Publication Printers in the UK. This prestigious accreditation demonstrates commitment to the environment by assessing and calculating the corporate carbon footprint. The resultant carbon emissions are carbon balanced (offset) by the World Land Trust by preserving endangered tropical forests that would otherwise be removed.
Kingfisher Press are minimising their impact on the environment in other areas too and are ISO 14001 accredited. ISO14001 ensures organisations comply with the relevant environmental rules and regulations and minimize negative environmental impact.
Contact us now for further information.