Kingfisher Press Ltd were delighted to attend the relaunch of the Carbon Balanced Paper initiative in London yesterday.
The scheme has been relaunched by CarbonCo with new partners including Antalis UK, Denmaur Independent Papers and Fedrigoni. The principles are the same, carbon is offset or ‘balanced’ through the purchase (by the World Land Trust) and preservation of ecologically important forestry under imminent threat, which then locks the carbon which would otherwise have been released in to the atmosphere.
We have worked with the World Land Trust for over 15 years and are delighted to be supporting them with this invaluable project. Check out this video by Roger Wilson, Senior Conservationist at World Land Trust to see what it’s all about.
Carbon Balancing – what is it?
Carbon offsetting (balancing) is a process whereby an individual or company takes action to prevent the release of emissions elsewhere, or secures the absorption of atmospheric carbon dioxide, of an amount that matches or exceeds their own unavoidable emissions. Source WLT Website 2013.
Carbon Balanced Paper
Carbon balanced paper is where the carbon impact of a paper product has been estimated and balanced. In using a balanced paper you will be helping the World Land Trust preserve endangered rainforests and habitats.
What benefits are there for your client?
The value is in handing your client a certificate at the end of the year that states in using, for example, revive 100 (which is 100% recycled stock) for their printed projects throughout the year, they could have saved XX kgs of carbon and helped the World Land Trust preserve XX square metres of endangered rainforest.
We provide a certificate which can be used for PR and Marketing, blogging, tweeting and websites. It’s a fabulous way to promote and support green and CSR policies and in most cases it costs you and your client virtually nothing!
Check out the videos by the World Land Trust and see what valuable projects they have worked on or are currently working on.
Kingfisher Press will register the job for you, provide a logo for you to use if you wish, and provide the facts and figures for your PR along with a certificate at the end of year.
Carbon Balanced Publication Printer
Kingfisher Press Ltd are one of only 11 Carbon Balanced Publication Printers throughout the UK. As a Carbon Balanced Publication printer we have mapped our operational carbon footprint to defined boundaries that have been verified. We have offset these impacts with the World Land Trust allowing us to Carbon Balance our entire business, not just the paper it uses.
Why would you not Carbon Balance your print?
Most of the time there is little or no cost involved to the end user
It supports and promotes green and Corporate Social Responsibility policies, carbon management programmes and sustainability
It adds value to your offering to your clients and yet often costs you nothing
You receive a certificate at the end of the year showing the Carbon Saved and Land Preserved – great for PR and Marketing
You don’t have to do anything – just tell us you want your project carbon balanced – we will do the rest
You help the World Land Trust preserve endangered habitats